Huawei TV Box stuck on 'System Start-Up Error' loop

Hey TalkTalk & Community,

I'm having some problems starting up the TV Box today. When I turn on the TV, I am faced with the message: 

'Your box failed to start properly. The box will now enter Maintenance mode, where you can select a recovery operation'.

I have already searched through the forums to see if there were people with similar problems and everyone seems to copy and paste these instructions:

1. Ensure the YouView Box is switched off and is currently connected to the router (the YouView Box will require an internet connection).
2. Power on YouView using button at the back of YouView Box.
3. Start YouView using the power button on the YouView Box front panel, and then quickly press and hold both the + and – buttons on the front panel. If you haven’t pressed the buttons together by the time “YouView Waking Up” is displayed, or you see the “YouView please wait…” message then try again.
4. Let go of the + and – buttons once the “Huawei – Mainenance Mode menu” is displayed.
5. The + and – buttons on the front panel will navigate the menu. Keep pressing the – button until “Internet/USB Recovery, keep recordings” option is highlighted. If you go past the option, simply press the + button to navigate back to the option.
6. Press the power button on the YouView Box front panel to select the option. This will bring up some information and ask “Do you want to proceed?”. Press the power button again to confirm.
7. The YouView Box will now show a progress bar as it downloads software from the internet and installs on the YouView Box. This may take several minutes. Once complete, the YouView Box will restart.
8. Once the YouView Box restarts, the YouView Box will show the initial setup wizard. You will need to run through the setup wizard including tunning the channels.
9. Once complete, this should now resolve your issue.

I've tried these steps but it keeps looping back and forth and I end up on the 'Maintenance mode' screen again. I've also tried different recovery options but still not working.

Hope you can help,

imStuck